The ads feature Chanel's new face for the men's fragrance French actor Gaspard Ulliel.
“What was needed was the appropriate project — i.e., the launch of Chanel’s new men’s fragrance,” D’Avack said. “There is such an obvious connection between the identity of the fragrance and the cinematic world of Martin Scorsese that the partnership came to be,” he said without elaboration.
“Chanel works with movie directors because they bring depth, emotion and what we call in French ‘a supplement of soul,’ or an added dimension,” said D’Avack, pointing to films such as “Taxi Driver,” “Raging Bull,” and “Goodfellas” as examples of Scorsese’s vision. “In the case of Martin Scorsese, we knew we would definitely have a man’s world full of complexity that is also adrenaline-driven, and of course, amazing images.” -- [ SOURCE ]
No word on the actual scent. via WWD.
