Armani has been making a global underwear push for Emporio Armani for the past year. Fox succeeds Victoria Beckham, who dressed down to her Armani underwear last year for a steamy campaign featuring her and, in some images, her and her husband, David Beckham.
The new Armani images featuring Fox will start running worldwide in January. Fox will appear in print ads as well as on billboards. It has not been decided whether Fox will participate at in-store events tied in with the campaign launch.
Photo Credit: Courtesy Photo
Armani with Megan Fox at the Giorgio Armani Privé show in July.
